1. Free Bulk Email Sender Mac
2. Free Bulk Email Sender Software

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Sometimes you need to send a message out to multiple people, perhaps even regularly, but you don’t want to splurge for an enterprise-level email marketing software that has almost as many features as the computer it runs on. This is a limbo zone between needing something beyond basic email capabilities and a high-level marketing tool. You could call this zone “email marketing light.”

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Besides looking at a full-blown email marketing program, there are two answers for how to send mass emails in Gmail: either use Gmail’s native functionality or go with a third-party extension. Let’s go over the specifics of each option.

How to send a mass email to all your contacts

There are some situations in which you’d want to send an email to all of your contacts. Maybe you’re changing your email address and want to send everyone an update. Or, maybe you’re going off-grid for the next month and can’t be reached electronically. Whatever the reason, it’s useful to send one mass email (also called a broadcast email) in Gmail to all your contacts.

Send a mass email to a specific group

While it’s useful to email every contact at once, it’s more likely that you’d want to send mass emails to specific groups. Grandma probably doesn’t need to know about your company’s latest sales results, after all.

There are two ways you can go about sending an email campaign to one list of contacts:

• The hard way
• The easy way

Let’s go over the hard way first. You can store and manage your contact lists in an Excel or Google Spreadsheet. In that type of file, you have the advantage of easily creating, editing or deleting any line. And then it’s easy to copy/paste the list to your Gmail “to” or “Bcc” field when needed.

About the limitations of this method, you’re quite aware of them if you use it. First, you have to be juggling Chrome of software windows or tabs to get the job done. Secondly, there’s no proper way to send those emails in the form of a campaign, where every recipient gets their copy of the message without seeing other recipients — so, typically, what most people do is paste their contacts in the BCC field.

Now let’s move onto the easy way. It’s been created by Mailtrack for Gmail, the leading software solution for email tracking, link tracking and other email productivity features.

Thanks to Mailtrack Lists, you can make a list for your book club, jogging club, important clients, extended family members, board members, or dinner club. Different groups can even list the same email, which makes sending mass emails to different people easy.

Using a Gmail extension for mass emails

So, what’s the best way to send bulk emails from a Gmail account? By using an extension like Mailtrack. Since extensions integrate with Chrome, you don’t have to open any other program or window in your browser. Mailtrack just adds more functionality to the Gmail experience with different options for sending and tracking emails.

Mailtrack turns Gmail into a nimble email marketing machine through Mailtrack Campaigns, which looks like this:

Clicking on that will start a Mailtrack Campaign and the top of your Gmail compose window will turn green. The “To” field is now called “Recipients.” At that point, you have a couple of ways to add contacts:

• Type email addresses manually into the Recipients field; or
• Start sending your Mailtrack Campaign from Mailtrack Lists instead. Navigate to the “Lists” option in the left-side menu in Gmail, create a mailing List and select “Compose Campaign” to send an individual tracked message for your email to up to 200 contacts at once.

Since your Gmail account limit could be 500 emails per day, Mailtrack limits sending bulk emails to 200 per day. This keeps you on the safe side. And if you need to be sending bulk emails in significant volumes, you should be thinking beyond Gmail, anyway.

Mailtrack Campaign separates bulk emails into individual messages before sending, so you won’t have to worry about spam filters flagging your email for undisclosed contacts. So, sending bulk emails with Mailtrack is a lot safer for your email account than just relying on Gmail.

Tracking data with Mailtrack

Sending mass emails through Mailtrack is straightforward, but the difference is in what happens after you click send. Automatically, Mailtrack separates bulk emails into individual emails. If you send a campaign email to 50 email addresses, you’ll see 50 outgoing messages in your Gmail account.

The advantage of this is that you can track each one with Mailtrack’s data individually. You can get real-time notifications when any recipient opens an email, and you can scroll down the list of sent messages to quickly see who has read your email and who hasn’t.

You can also get notifications when recipients click the links in your bulk emails. And if someone hasn’t opened your email in 24 hours, you can get a reminder of that, too.

This means you don’t have to wonder who got your message and who didn’t. Mailtrack for Gmail‘s simple extension makes using Gmail for email marketing quick and easy.

How many emails can you send using Gmail?

The term “mass email” is somewhat of an oxymoron when you think about Gmail’s restrictions. Really, it should be called sending a “small crowd” email. Gmail limits you to 500 emails per day (or 2000 emails per day for G Suite business accounts). That means you can send 500 different emails or a mass email to 500 people, or anything in between. Remember that auto-replies and auto-forwards from your email count toward the limit per day as well.

This is the main reason why, with Mailtrack Campaign, you’re limited to outreaching up to 200 contacts at once. This is Mailtrack’s way of keeping you safe from Gmail’s penalties on abusing mass mailing resources.

There’s no quick way to check how many emails you’ve sent in a given 24-hour period. The only thing you can really do is manually count the emails in your sent folder from a specific time.

Why you should not send mass emails without Mailtrack Campaigns

On its own, Gmail is great for everyday communication. But you really have to unlock its potential with another program to make the most of a mass email in Gmail. Using Gmail alone for an email campaign is limiting. People can mark your messages as spam easily, there isn’t any guaranteed delivery rate, and you can’t follow up on who’s read your email or not. Let’s talk about these issues in detail.

People can see it’s a mass email

One of the biggest downsides is that you have to make sure to blind carbon copy (Bcc) your contacts, otherwise they will know right away that you sent a mass email. In the early days of the internet, it was a common experience to receive a mass email that listed all the other recipients at the top. Today, doing that is a serious mistake.

An email address is considered private information. People have to opt in to receive emails from businesses. That’s why there’s such a huge industry around creating incentives for internet searchers to opt-in, like free videos, educational content, or PDFs.

If you send a mass email and then forget to Bcc the contacts, you are essentially giving out private information to the other recipients. Now, anyone on that list can go and email anyone else. You don’t want to be responsible for that. Also, don’t mix Cc and Bcc contacts for a mass email. The Bcc contacts can still see the emails in the Cc field.

Be aware that some spam filters might mark your email as spam if you Bcc recipients. It’s also possible your recipients could mark the email as spam after they receive it.

You don’t know who has opened your mail

Another one of the downsides of using Gmail alone for mass emails or email marketing is that you don’t have any data telling you who opened and read your email. If you just want to send a newsletter, that might be fine. And you might not need to know who’s read your email about the funniest memes you’ve found during the month, either.

But if you want any kind of insight after sending bulk emails, you’ll have to look outside Gmail. All you get from sending a bulk email in Gmail is a single outgoing message, it’s not even split up into individual messages. Of course, your Gmail account isn’t designed to provide much data on its own.

Fortunately, it’s easy to install an extension to get more out of sending mass emails, thanks to Mailtrack Lists and Mailtrack Campaigns.

With so many email marketing platforms on the market these days, picking the right one for your needs can be tricky. When it comes to sending emails in bulk, quantity is obviously going to be a key consideration. You want to be able to send as many emails as you need – without restrictions – for the lowest possible price.

That’s not the only thing you need to consider, though.

What makes a good mass email sender?

Simply blasting emails at everyone you can doesn’t count as a marketing strategy – nor is it very legal, for that matter.

You also need to think about how you’re going to track those emails, check how users engage with them and automate your follow up email, depending on how people respond (if at all).

#1: ActiveCampaign

ActiveCampaign is arguably one of the best email marketing tools on the market right. With over 130,000 small business customers, they came out #1 in our annual study of 100+ email platforms.

Sending bulk emails is just one of the many things you can achieve with ActiveCampaign. This platform is designed for businesses looking for an all-in-one CRM, email marketing and automation system.

You can send unlimited emails on every plan with pricing based on the number of contacts you need to manage and the number of user accounts you need. More expensive plans also get you access to more advanced features like A/B testing, machine-learning and dedicated support.

For 500 contacts, pricing starts as low as $9/monthfor up to three users while the $49/monthversion. At 10,000 contacts, ActiveCampaig remains highly competitive with prices ranging between $111/monthand $399/mo.

At $199/mo, ActiveCampaign’s Plus package covers you for 10,000 contacts, unlimited emails and up to 25 user accounts – plus a lot more marketing and automation features that you’ll get from most platforms in this price bracket.

As you’ll see, you’ll get more mass email power for your money from some of the other options we’ve looked at in this list, but ActiveCampaign is the platform for businesses who want a complete email marketing, automation and CRM platform.

You won’t find better automation features, sales tracking, reporting or integrations from any of the other providers we’ve looked at and you’ll ultimately save yourself a lot of money on additional marketing software by getting everything from ActiveCampaign.

#2: Sendinblue

Sendinblue is a truly sophisticated piece of email marketing software offering one of the best email builders on the market. Aside from editing templates, you can create your own design from scratch, using its drag-and-drop builder.

Sendinblue’s pricing is unique, too. Instead of charging you based on the number of contacts you’re sending to, Sendinblue sets its prices based on the number of emails you’re sending.

So you can send up to 300 emails every day for free, Sendinblue Lite starts at 10,000 emails per month for £16.5/monthup to 100,000 emails per month for £59.5/mo. Sendinblue Premium starts at 20,000 emails per month for £41.5/monthup to 1,000,000 emails per month for £424.15/mo. All plans come with unlimited contact storage

Once again, custom pricing plans are available if you need to send higher volumes.

Those prices are incredibly competitive and you’re getting a lot of additional email marketing features in terms of automation, contact segmentation and reporting. Sendinblue also has some of the best transactional email features we’ve come across, which we’re still using today here at Venture Harbour.

Sendinblue isn’t only there to help you send emails, either; it’s packed full of features to help you generate more leads and increase your email marketing list. Its form builder aims to turn your website into a stronger lead gen tool and improve the results of your inbound marketing efforts.

This is also the first platform we’ve looked at that offers serious reporting tools – crucial for gauging the performance of your emails after they’re sent out and optimising campaigns for better results.

Sendinblue still has its limitations, though.

While it offers some great automation and lead generation features, it doesn’t match the industry leaders on this front. For example, there’s no customer relationship management (CMS) platform included and its lead tracking capabilities aren’t as advanced as some of its competitors (most of which are more expensive, though).

#3: Moosend

Moosend is a beginner-friendly bulk email sender.

While not nearly as powerful as ActiveCampaign on features, what I do like about Moosend is that you can access all of their features from as little as $10/month. ActiveCampaign, on the other hand, separates their more advanced features onto higher-priced plans.

Moosend also offers unlimited email sending regardless of which plan you’re on.

Their platform is extremely easy-to-use, albeit has a slightly dated feeling to it. That said, your email recipients will never see this platform, so it’s debatable how much of an issue this is.

A major benefit with Moosend (right now) is that they offer each customer agency-level support, to help you with anything from strategy to delivery optimisation.

They’ve advised me that this may not always be the case, but for the time being it’s a major perk that other bulk email tools charge a hefty fee for.

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#4: ConvertKit

ConvertKit is the bulk email sender for individuals in creative industries, such as authors, teachers, and bloggers.

With ConvertKit, do not expect any fancy features. There is no predictive sending, split test A/B testing, and the reporting is bare-bones. For those who just need an easy-to-use tool to send emails to a large list, it’s perfect.

ConvertKit’s email editor is a simple drag-and-drop editor, with few bells and whistles. One major difference compared to ActiveCampaign and Moosend, is that ConvertKit does not offer email templates – as they encourage users to send plain text emails.

Similar to both of the tools above, ConvertKit’s pricing allows for unlimited email sends, but the price is based on the number of contacts on your list. Overall, their pricing is very reasonable – though not too dissimilar to ActiveCampaign’s, which we felt generally offers more bang for its buck.

#5: MailerLite

MailerLite is hands-down the most affordable bulk email sender for smaller list sizes. If you have less than 1,000 contacts, MailerLite is free to send up to 12,000 emails a month.

Starting at $15 for 2,500 contacts, it’s one of the most affordable email marketing tools out of over 100 email marketing tools that we analysed. More importantly, their software is also very easy to use and has a good set of features.

While nowhere near as powerful as ActiveCampaign from a feature standpoint, MailerLite does have all of the basic features you’d expect of a bulk email sender – from personalisation tags to sending by time-zone, and A/B testing.

Ultimately, if you’re a business looking for an all-in-one email marketing solution, I would still err towards ActiveCampaign. But if it’s a personal or side project you’re looking to send bulk emails for, where affordability trumps potential for growth, MailerLite is a brilliant option to consider.

Which is the best bulk email sender?

Each of the bulk email senders we’ve looked at in this article has strengths in their own right. MailerLite gives you free bulk email sending to 1,000 contacts, while ActiveCampaign gives you a complete all-in-one sales and marketing platform.

Free Bulk Email Sender Mac

Below we’ve compared all five head-to-head on pricing for three list sizes.

Free Bulk Email Sender Software

Sendinblue is also exceptional from a price perspective for larger list sizes, enabling you to have comprehensive email marketing software, while keeping bulk email affordable.

Their focus on deliverability and transactional email also means your emails will actually land in the inbox.